PARAT.cc is a Design Studio for Branding in Culture, Politics, and Business.

Museum Brandhorst – Forever Young
info

Anniversary Campaign for Museum Brandhorst

 

Our task: Concept, Campaign design, Type Design.

Collaboration with Nam Huynh

 

Image credits: PARAT.cc and Museum Brandhorst

Schönste Deutsche BücherCatalogue
info

Every year, the "Most Beautiful German Books" competition brings together the greatest designers and the most ingenious production ideas. With the 2023 catalogue, we wanted to slow things down a little. Simple and practical—like a telephone directory when it still had a meaning. All the information about each work is presented in one place, with each book given as much space as possible, shown from all sides. A thumb index provides an overview and the best possible usability. 

With the catalogue’s provocatice cover, embossed gold on pink, we wanted to ask: How do we standardise beauty? Inside, it's a bit of a tease with a maximum of blandness: All we show is flat scans, printed on cheap greyish works paper, all info set in an oversized, brittle Arial Typeface.

RathausgalerieIdentity
info

A new graphic identity for Rathausgalerie München, a civic gallery in Munich. Inspired by the characteristic tiled floor, our identity sets a frame for each new exhibition. Rathaus Grotesk, the typeface in use, draws also inspiration from the tiles and was exclusively designed by us for the gallery.

 

Image credits: PARAT.cc, Fabian Frinzel

Future BodiesCampaign
info

Exhibition identity for MUSEUM BRANDHORST

The exhibition brings to life a hitherto little-noticed phenomenon in art, and more particularly in sculpture: the reciprocal interpenetration of body and technology. With more than 100 works and several large-scale installations by about 60 artists—primarily from Europe, the United States, and Japan—the exhibition focuses on the major technological changes since World War II and their influence on our ideas of the body.

 

Our tasks: Visual identity, campaign, exhibition design, bespoke typeface design

Image credits: PARAT.cc, Museum Brandhorst

Animation in collaboration with Aljoscha Höhborn.

Venezia 500Advertising Pillar
info

Image credits: PARAT.cc

Animation: Aljoscha Höhborn

Schauburg 2023Campaign
info

Concept and illustration for the 2023 campaign of SCHAUBURG.
The SCHAUBURG is one of the largest and most renowned theatres for young audiences in Germany. 

 

This season, together with the SCHAUBURG team, we are asking WHY DO WE FIGHT? But also FOR WHAT? and HOW? Because no life together is without conflict. Only there, where it is mostly suppressed in a brutal way—in any form of autocracy. So it is a matter of shaping our quarrels well. Constructive, passionate, committed, fair: For the best solutions, for the right to dispute, for peace and joy, and not least about art. Let us argue well.

 

Our Tasks: Concept, Text, Ideation, Campaign Design, Editorial Design

Image credits: PARAT.cc

CeMASLogo Animation
info

Corporate Design for CeMAS. The nonprofit Center for Monitoring, Analysis, and Strategy (CeMAS) consolidates years of interdisciplinary expertise on the topics of conspiracy ideologies, disinformation, antisemitism, and right-wing extremism. CeMAS addresses current developments in the above-mentioned fields through systematic monitoring of central digital platforms and modern study designs in order to derive innovative analyses and recommendations for action. Furthermore, CeMAS advises decision makers from civil society, media and politics.

Die Architekturmaschine Exhibition
info

Die Architekturmaschine

Exhibition identity and book design for Museum of Architecture in Munich. 

Architecture was swept up in the digitial revolution a long time ago. This exhibition recounts the sotry of the influence that computers and architecture have had on each other, from the beginnings in the 1950s through to today. Obviously, these developments have changed architecture. But the question remains: In what areas did they affect architecture the most? And: How have architects influenced this process?

 

Exhibition design in collaboration with Curious About.
Image credits: Florian Bengert, Fabian Frinzel, PARAT.cc

Factory Junge NachtSocial Media Campaign
info

As part of our branding for the Museum Brandhorst FACTORY we were asked to design a communication concept and identity for “Junge Nacht,” a block party in the courtyard of the museum. Our multilingual concept attracted a lot of attention from the young audience.

 

Keyvisual with Stefanie Leinhos

Motion design with Aljoscha Höhborn

max goelitzSign
info

Corporate identity for gallery max goelitz.

 

max goelitz was founded in Munich in March 2020 and shows an international and contemporary program. The gallery represents established and emerging artistic positions in conceptual and post-minimal art and focuses on the intersection of art and current technologies. The dynamic and cutting-edge gallery model is characterized by a combination of digital innovation and traditional art historical expertise. At its core is an ongoing, collaborative partnership with artists and a fundamental support of artistic freedom. 

 

Image credits: Dirk Tacke, max goelitz gallery, PARAT.cc

Filter
PARAT.cc
PARAT.cc
Load more
Hide info
Close
Back
We use Cookies. Ok?
Agree
Customize
Hey!
What can we show you?